Most people have probably heard of SEO, CTA, and CRM. Nevertheless, it is possible that a tiny three-letter acronym escaped your attention: CRO. A company's CRO, or conversion rate optimization , takes place when a visitor, a lead or a customer performs a desired action. This action can be a purchase, filling in a form or downloading an e-book. The end goal is to convert leads into customers, but a lead can do many conversions before buying. What is conversion rate optimization? CRO is a process of creating a web experience for visitors that will convert them into customers. Conversions occur at various places on a site: on its homepage, blog, and of course, its landing pages. Website owners can optimize all these conversions, so this is what experts call maximizing the conversion rate (from visitors to leads, and from leads to customers). Most online articles that mention a CRO will refer to the optimization of web pages or landing pages, as these indicators come from their
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Site owners can also change the design of their page to determine if more visitors will convert to leads.